VELO is one of the two brands almost every nicotine pouch customer knows by name. Together with ZYN it is usually the first brand a shop puts on the shelf, and often the brand that sells the most cans per week. VELO is made by British American Tobacco and is known for a very wide flavour range. This guide explains the VELO range, which product lines sell best in retail, and how to put together a profitable VELO wholesale order from Sweden.
Why stock VELO
- Strong brand recognition. Customers ask for VELO by name, so it sells without much explanation at the counter.
- The widest flavour list of the big brands. Mint, fruit, berry, licorice and spicy flavours mean you can cover most tastes with one brand.
- Light to medium strengths. Most VELO products sit in the strength range that the majority of everyday users choose.
- Good for mixed orders. With more than 30 VELO products in our catalogue, VELO alone can fill a large part of a first order.
The VELO range explained
VELO has grown into several product lines. Knowing the difference helps you choose the right mix.
| Line | What it is | Examples we stock |
|---|---|---|
| Classic mint | The core range and the best sellers in most markets | Crispy Peppermint, Freezing Peppermint, Bright Spearmint, Green Spearmint, Peppermint Storm |
| Mini | Smaller, discreet pouches, popular with new users | Crispy Peppermint Mini, Simply Spearmint Mini, Wintery Watermelon Mini, Sour Lime Mini, Purple Grape Mini |
| Fruit and berry | The fastest-growing segment in many markets | Tropical Mango, Mango Ice, Icy Cherry, Ruby Berry, Blue Raspberry, Guava Passionfruit |
| Shift | Flavours with an extra hot or cool sensation | Shift Hot Spearmint, Shift Cool Peppermint, Shift Hot Peach, Shift Hot Dragon Fruit |
| Flame and spicy | Fruit with chili or spice, a niche with loyal buyers | Mango Flame, Lime Flame, Guava Jalapeño, Spicy Papaya |
| Nordic classics | Flavours that sell well with Scandinavian customers | Salty Licorice, Zesty Elderflower, Dark Blackcurrant |
A starter VELO range for a shop
For most retailers, 8–12 VELO SKUs is enough to cover demand. This mix works well as a starting point:
- VELO Crispy Peppermint
- VELO Freezing Peppermint
- VELO Bright Spearmint
- VELO Crispy Peppermint Mini
- VELO Mango Ice
- VELO Icy Cherry
- VELO Ruby Berry
- VELO Wintery Watermelon Mini
- VELO Shift Hot Spearmint
- VELO Blue Raspberry
Start with more rolls of the mints, which reorder fastest, and fewer of each fruit flavour. After a month, move budget from slow flavours to the ones that sell through.
VELO and ZYN on the same shelf
VELO and ZYN are not either/or. Many customers are loyal to one of them, so shops that stock both lose fewer sales. ZYN tends to win on classic mint in slim format, while VELO wins on flavour choice. A simple rule: carry your top mints from both brands, then use VELO for most of your fruit and special flavours.
Strength
All VELO products in our catalogue are in our light strength group (under 12 mg), with a few variants reaching medium. If your customers ask for stronger pouches, combine VELO with brands such as LOOP, Killa or ICEBERG where your market allows it. Always check the nicotine limits in your country before you order.
Frequently asked questions
What is the minimum order for VELO wholesale?
Our minimum order is 24 rolls (240 cans) per order. You can mix VELO with any other brands and flavours to reach it.
Which VELO flavour sells best?
In most markets the peppermint and spearmint products sell the most, while mango and cherry are usually among the best-selling fruit flavours.
Are the VELO products original?
Yes. We supply original, sealed VELO stock bought in Sweden, with a full VAT invoice for every order.
Can I order VELO by the pallet?
Yes. Half and full pallets ship by Dachser from Sweden, and pallet or recurring monthly orders are quoted individually. See our distributor page.
Order VELO wholesale
See all VELO nicotine pouches wholesale, or apply for a free wholesale account to see B2B prices. For pallet volumes, email sales@nicoexport.com with your country and city and we will confirm freight straight away.
