Many vape shops already sell nicotine pouches next to e-liquids and devices, and many more are thinking about it. Your customers are adults who already use nicotine, and some of them want a smoke-free, vapour-free option for work, travel or places where vaping is not allowed. This guide explains how a vape shop can add nicotine pouches step by step: which brands and strengths to start with, how much to order, and how to place them in the shop. All products mentioned are available as best-selling nicotine pouches wholesale from Sweden.
Why nicotine pouches fit a vape shop
- Same customers, new occasion. Adult vapers often want something they can use where vaping is not possible, such as at work, on flights or indoors.
- Small, fast-moving product. A can takes little shelf space, does not need charging or refills and is easy to restock.
- Repeat purchases. Pouch users tend to stick to one flavour and strength and come back for it, which brings regular footfall.
- Familiar product logic. Your staff already explain flavours and nicotine strengths every day. Pouches work the same way.
Step 1: Check the rules in your country
Before you order, check what is allowed where you sell. Some countries ban nicotine pouches, some set a maximum nicotine content per pouch, and some require registration or tax stamps. Age checks apply in the same way as for your vape products. As the importer or retailer, you are responsible for what you sell. If you are unsure, ask your local authority or trade association first.
Step 2: Start with the brands customers ask for
Customers often ask for a pouch brand by name. Covering the big names first makes the category easy to sell:
| Brand | Why stock it | Good first products |
|---|---|---|
| ZYN | The most recognised name, classic mints in slim format | Cool Mint Slim, Spearmint Slim, Cool Mint Ice |
| VELO | The widest flavour list, from mint to fruit and spicy | Crispy Peppermint, Freezing Peppermint, Tropical Mango |
| LOOP | Bold flavours that suit customers used to e-liquid variety | Blueberry Ice, Jalapeño Lime, Smooth Mint |
| XQS | Fruit and mint flavours at light strength | Twin Apple, Strawberry Kiwi, Arctic Freeze |
| PABLO | High-strength fruit and ice flavours, only where permitted | Mango Ice, Frosted Mint, Banana Ice |
Step 3: Cover flavours your vape customers already like
Look at your best-selling e-liquids. Customers who buy menthol and ice liquids often like cool mint pouches, and customers who buy fruit liquids often like fruit pouches. A simple split for a first order:
- Mint and ice (about half): ZYN Cool Mint Slim, VELO Freezing Peppermint, XQS Arctic Freeze. See all mint nicotine pouches.
- Fruit (about a third): VELO Tropical Mango, LOOP Blueberry Ice, XQS Black Cherry, ZYN Red Fruits. See all fruit nicotine pouches.
- Something different (the rest): VELO Guava Jalapeño, VELO Shift Hot Peach, ZYN Coffee Mini.
Step 4: Cover the strength levels
Vape customers are used to choosing a nicotine level, so explain pouch strength the same way. Our strength groups make this simple:
- Light (under 12 mg): a good start for most customers trying pouches for the first time.
- Medium (12–20 mg): for regular users who want more.
- Strong (21–39 mg) and extra strong (40 mg and up): for experienced users only, and only where your market allows them.
Most of a first order should be light and medium. Add a few strong products once you see demand.
Step 5: Order the right amount
Our minimum order is 24 rolls (240 cans), and you can mix brands, flavours and strengths freely. For a vape shop starting out, 10–12 SKUs at 2 rolls each is a sensible first order. After four weeks, reorder the flavours that sold out and drop the ones that did not move.
Step 6: Display and sell
- Put pouches at the counter. Most pouch sales start as a question at the till, so keep them visible behind or next to the counter.
- Group by strength. Customers find their level faster and are more willing to try a new brand at the same strength.
- Train staff in one sentence. "No vapour, no device, you can use it where you cannot vape" is enough for most adult customers.
- Store correctly. Keep cans cool and dry and sell oldest stock first. See our storage guide.
Frequently asked questions
Can a vape shop sell nicotine pouches?
In many European countries, yes, but the rules differ. Some countries ban pouches or limit the nicotine content. Check your local rules before you order.
What is the minimum order for a vape shop?
24 rolls (240 cans) per order, mixed across any brands and flavours.
Which pouches should a vape shop start with?
Start with recognised brands such as ZYN and VELO, mostly in mint and ice, and add a few fruit flavours. Keep most of the order in light and medium strengths.
How fast is delivery?
Orders are dispatched in 1–2 business days. Cartons ship by UPS and pallets by Dachser from Sweden.
Can I get a quote for a chain of shops?
Yes. Larger and recurring orders are quoted individually. See our distributor page.
Start selling nicotine pouches in your vape shop
Apply for a free wholesale account to see B2B prices, then browse our best sellers. Questions or larger volumes? Email sales@nicoexport.com with your country and city and we will confirm freight straight away.
